Kmart have made the BRAVE decision in 2013 to no longer participate in the annual retail toy sales war. You know the ones I'm talking about! They've been happening for as long as you can remember at the middle of the year, where people go a little crazy and line up at midnight to fight it out to get 'THAT' toy their gorgeous baby has begged for. Then more recently you could actually sit at your computer waiting for the sales to go live, only to crash the whole site, because everyone has decided to do that this year instead of going mental at the shops! So Kmart are making their own rules, what does this mean for you and what do people think about it? Well Kmart told me yesterday and I've shared the details below.
Kmart have decided that they needed to be more transparent and are no longer willing to participate in luring families in with cheaper prices for just a few weeks of the year. Instead they are going to offer lower prices across the board so you can purchase the things for Christmas right up until December 24th. They know our shopping habits have changed, they know things are tight and they know things had to change. You can see that across retail at the moment and if retailer aren't brave enough to evolve with the times then they get left behind and business soon goes bad, leaving lots of people in a bad situation.
In line with this new direction they have also launched a whole new range of toys that promise to be better designed, better quality and better prices. You can see the new range in store and buy from the 20th June until the 24th of December at the same price. They also want shoppers to know that as new toys are released to the market from brands such as Lego, Barbie, Disney that they too will also be in store to purchase. They've also scrapped the 6 month Christmas Toy Sale layby too, but still offer an 8week layby system. Kmart have done this as you are able to purchase the product directly off the shelf.
Now some of you are thinking this is crazy and that it's a disaster for Australian families, but after attending the Bloggers Brunch yesterday I now understand a little better why they have chosen to do this. Kmart shared that 30% of mid-year toy sale Laybys are returned, with this Kmart realised that buying gifts 6 months in advance was often an inconvenience as parents really have no idea what their children or other children that they buy for are going to be into or what the next trending gift will be? This is why they have chosen to give you the best price possible over the next 6months. They also realised that customers will research online and that they will tell their friends about good buys, so they aim to give customers the best buy! From attending the event on Thursday, the stand out comment for me was from Kmart Head of Toys,Nicole Szujda; when she said that “Other major Australian retailers will be slashing prices on toys at this time of year, to lure customers into store and put pressure on parents not to ‘miss out’. Parents told us that this had become a stressful time of year, and ironically shopping for toys wasn't as fun as it should be."
This is so true! I've felt that first hand and when I worked in toy retail I seen many many parents become frantic looking for 'that' toy to make their little angels Christmas.
Kmart also shared these statistics with us, so I thought I'd share them with you.
Independent research commissioned by Kmart found:
94% of Australians said they would prefer it if retailers offered low prices each and every day rather than inflated prices to allow for discounts and sales periods
Three quarters of Australians have said value for money is still the most important factor when shopping
64% of Aussies expect better value from bricks and mortar retailers because of the value now available online
So what do you think? Leave a comment below and let me know:
To be completely honest I have NEVER put a Toy Sale layby on, now this is a combination of bad planning, several items I've wanted already being sold out within hours of the sale starting (I didn't line up at midnight!) so I gave up and me not being prepared to put laybys on for my kids Christmas presents or any other kid I have to buy for, because I have NO idea what they are going to be into in 6months time. Plus 3 out of 4 have birthdays between now and then and one directly after Christmas so I always just buy and hide.
I've shared some pictures below of the event and of when we got home from the event.
Yum! Jonty thinks the toy cows from Kmart taste delicious.
Jonty was very intreged with the race car driver. He crawled straight over to him.
Tracey Spicer was the MC for the day and it was a pleasure to meet her
face to face after speaking with her many times in the past regarding
premature babies.
Aston chowing down on the awesome lunch that was provided for the kids at the event.
This tin will make an awesome lunchbox slash car carrier.
Aston LOVED this kitchenthat was on display at the event. He kept doing laps
when I insisted he have a look around, but somehow he always made his
I LOVE THIS BOY!
Jonty and Aston playing with the puppy.
looking for other old Skool games for a retro party or want to show the
kids games that you use to play, be sure to check out the link!
Jonty Playing with the Horsey, He liked it then he didn't, then he liked it
Thanks to Kmart having a photographer at the event I am able to share these lovely shots
Sorry for all the photos!
Don't forget to leave a comment and let me know what you think?
Disclosure: I just wanted to make it clear that I was NOT paid to write this post. I was invited along to the
event and I am sharing my opinion with you here. I invite you to share your opinion on the subject too.